PROJECT:
Bambu
SCOPE:
Branding / Art Direction / Brand Strategy / Copywriting / Visual System / Brand Guidelines
Touted as the next-gen B2B robo-advisory platform for financial and tech institutions launched in Singapore, Bambu provides companies with modern tools to make saving and investing simple and intelligent for their clients. Powered by their proprietary algorithms and machine learning tools, quite simply, Bambu wants to innovate traditional saving, investing and asset management and apply it through cutting-edge tech.
To differentiate Bambu from the other robo-advisory brands out there, we opted for a more tongue-in-cheek approach in their brand personality. In updating the wording and the visual language, this casualness reflects the company’s commitment and quirky personae in challenging the status quo and presenting an investment business that isn’t stuffy and staid.
Powered by their proprietary algorithms and machine learning tools, quite simply, Bambu wants to innovate traditional saving, investing and asset management and apply it through cutting-edge tech.
