PROJECT:
Dilog Studios
SCOPE:
Branding / Strategy / Brand Identity / Visual System / Copywriting
Champions of purposeful space design, Dilog Studios believes in challenging the status quo to create a better living space that will inspire a new generation of sustainable aesthetics. Powering Dilog Studios are three tenets: purposeful design that enriches your living space; ecological impact where one homeowner’s pivot to sustainability pushes the dial towards ecology; engaging dialogues, where clear communication is key to translating your vision into reality.
The name takes its cue from the Indonesian spelling of ‘dialogue’. It is this final component that highlights the relationship between Dilog Studios and the client: it is not a business transaction but rather a meeting of minds and fostering of a relationship.
Our objective was to revise the brand foundation and visual identity of Dilog Studios to be in tune to a new generation of homeowners, making it more approachable, warm and centered around conversation.
The custom type logo highlights quote marks that represent direct speech, communication. We eschew the closing quotation mark to symbolize a discussion that’s always open and use the punctuation mark to replace the title of the lowercase ‘i’. We introduced close-ups of textures into the identity as a nod to ecology.
