PROJECT:
Bambu Web
SCOPE:
Web Design / UI / UX / Animation / Web Development / Copywriting / Art Direction
Remember us talking about Bambu as the “first live robo-platform launched in Singapore”? Well, given that the company is undergoing a rebrand, this means that its website should get a facelift as well. As it serves as a portal into the Bambu world, we need to make that experience of surfing the website a joy; it will be pretty useless if the website looks great but the navigation is dull. So, we went with an overhaul of the website’s UX that will set the brand aside from the rest of its robo-platform competitors.
Given the nature of its portfolio, robo investment sites are usually chocked full of text, numbers and stats. This deluge of information gives the site a suffocating feeling—a page stuffed with text blocks and numbers does not feel welcoming.
Not only did we streamline the text, we broke up the textual blocks with visuals and made the color schemes pop. Certain images are animated to heighten the levity of the experience, and much more.
