PROJECT:
Noressy
SCOPE:
Branding / Art Direction / Brand Identity / Visual System / Brand Guidelines
For the modern golfer of all ages and genders, Noressy is the essential performance golf apparel brand #MadeforFlight that infuses functional performance into accessible leisure wear because of superior textile innovation and practical design, because good clothing improves your game on and off the course.
As an established player in the apparel manufacturing industry, Noressy’s rebrand needed to elevate their game to be on par with a broader, modern audience. We sought to convey a strong sense of professionalism, purpose and pride in craftsmanship, extending the brand appeal beyond golf and into high-quality sports and leisurewear made for winning.
We visualized Noressy’s lofty ambitions as the purveyor of essential golf and performance wear for the modern golfer, on and off the green. We tee’d off and took flight with a bold new look and feel that conveyed a winning state of mind that Noressy embodies with its premium performance wear.
