PROJECT:
Ekko
SCOPE:
Branding / Art Direction / Brand Identity / Illustration / Copywriting / Visual System / Brand Guidelines
Meet Ekko, a financial wellness and inclusive fintech company that paves the way for the future of prosperity, specifically for workforces across South-East Asian enterprises. Harnessing technology for good, Ekko offers ethical solutions to manage cash flow and make financial services more accessible – all while shaping a mindset of inclusivity and empower everyone to thrive.
Signaling the brand's transition from startup to scale-up, the rebrand is a reflection of growth and a new era of financial wellness with Ekko at the forefront. The brand comes of age through a more grown-up look and feel while maintaining the vibrancy that sets it apart from generic finance/fintech brands, speaking to a new generation of workforces across South-East Asia.
Stepping into a new era of financial wellness and inclusion, the rebrand conveys Ekko’s determination to break the status quo and alludes to the foundational idea of flow — whether monetarily or in the mind. The simple, relatable and easy-to-use system ties well with the concept of Early Wage Access (EWA) that enables pay to be accessed when it matters, paving the way to prosperity and future financial freedom.
