PROJECT:

Serika Nova

SCOPE:

Branding / Brand Identity / Packaging Design / Naming / Copywriting / Illustration / Web Design & Development

Serika Nova is a modern materials brand and the home of the world’s first silk coffee filter—its flagship product and the starting point of a larger mission to reimagine how silk lives in everyday life.

Our branding approach balances performance and elegance, translating the premium qualities of raw silk into a language that feels at home in the coffee space. The result is a visual system that is technical yet approachable, refined yet accessible—elevating silk without distancing it from daily ritual.

Learn more at serikanova.com

The branding explores the balance between material science and sensory experience, highlighting silk’s natural performance—strength, clarity, and refinement—without leaning into unnecessary complexity or tradition.

A restrained color palette, precise typography, and tactile details help position Serika Nova as premium yet approachable, allowing the brand to sit confidently within the specialty coffee market while opening the door to future silk-based innovations.


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